CASE STUDY ON FACEBOOK IN RELATION TO THE ACQUISITION OF WHATSAPP AND INSTRAGRAM

September 25, 2018

INTRODUCTION

The company has a market cap of over $458 billion as of April 2018. Since its founding, Facebook has purchased many different companies, the most famous of which were Instagram in 2012 and WhatsApp in 2014. Let’s As a young technology company, Facebook needed to stay innovative and continue developing products and services that its clientele didn’t know they needed .They needed to improve and adopted some strategies to do so.

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